Alex Segal – London, United Kingdom
Music Producer, AVM Core Artist
Segg was born in Paris, but his first vibes were actually brought to life as a result of the years he spent in Switzerland during his youth.
Whether playing the piano, the guitar or the drums, his first influences were folk melodies.
The musician then discovered electro music in Lausanne and Berlin.
Nostalgic harmonies rooted in the dynamic rhythms that transport crowds all around, from the mountains of Switzerland to the blocks of concrete of the German clubs… Just like a photographer, Segg seamlessly blends these two extremes with his unique emotional touch.
In New York, he composed his first tracks.Organic textures borrowed from nature, like whispers eavesdropped at the edge of a forest, lift up the pace and the beats influenced by 1990’s house music that use to rock Brooklyn’s rooftops. Segg now lives in London where he works on new compositions.